SWAP SHOP


 
NUMBER OF EPISODES:
YEAR OF PRODUCTION:
COMPANY:
176
1976-1982
BBC TELEVISION

 
BACKGROUND

The archetypal Saturday morning kids TV show that is remembered with nostalgia
and cringeness. Producer Rosemary Gill conceived the programme around the idea of
'swapping' as a way of attracting the kids. Following on from the previous year's Z Shed,
the show was initially built solely around loveable Radio One DJ Noel Edmonds sat in a studio.

When it became apparent that this was too claustrophobic for three hours, the outside
broadcasts were introduced. These used the BBC's O/B teams, who were already out and
about ready to cover the footie, and were a stroke of genius.

Keith Chegwin, the cheeky chappie wrote to the BBC at the age of 19 begging for a job
and the rest was history. Never mind his later slip from grace - the divorce, descent into
alcoholism, endless wilderness years and showing his cock on Channel 5 - with Swap Shop
and Cheggers Plays Pop, Keith was a true seventies icon. And for all his faults, the job of
standing in the wind and rain at Milton Keynes for three hours was ideally suited to his
ever-cheery disposition, as it is twenty years later on It's A Knockout. 

Providing the intellectual weight was John Craven, fresh from his Newsround - Swap Shop
being his Saturday job, arf. Lastly, Maggie Philbin was added later as a helper for Cheggers.

Source material: Satkids website


 
PRESENTERS
NOEL EDMUNDS 
KEITH CHEGWIN
JOHN CRAVEN
MAGGIE PHILBIN
POSH PAWS
 

 
Cheggers and Noel Moonlighting from Newsround

 
TRIVIA FAX

Noel Edmunds was well and truly 'Gotcha'd' in the classic Cake episode of Chris
Morris's Brass Eye in 1996 when he was interviewed to lend his support for a new
anti-drugs campaign and when he found out he had been had,the poor soul angrly
went on about it forever.